Our Purpose

Enriching lives while spending time on the water

What We Value

• Financial Responsibility
• Accountability
• Community Enrichment
• Team Players
• Ongoing Improvement
• Respect for People

Our Long-Term Objectives

To build the most desired premium aluminum boats worldwide which will enable us to provide lasting positive impact for; our communities, the teams within our group and our shareholders.

Our Pillars of Success

We will concentrate our focus on enhancing these primary pillars so that we are stronger than our competitors and our brands are more appealing to our customers.

• Customer Service Excellence – Make our Brands the “easiest to do business with” while at the same time provide a customer experience that enhances buying and owning a boat
• Best Place to Work – Build a culture of learning, adaptability, growth, and development so that our group is recognized as the “Employer of Choice” in each of our respective communities
• Market Focused Product and Manufacturing Innovation – Identify emerging trends and quickly develop customer focused products, technologies and services while demonstrating cost discipline and continuous improvement in our manufacturing processes